Slump in Chinese demand weighs on Porsche's first-quarter deliveries

​German luxury carmaker Porsche's global vehicle deliveries fell by 8% in the first quarter of 2025, weighed down by a 42% drop in China, the company said on Tuesday.

Porsche delivered 71,470 vehicles worldwide between January and March, an 8% drop compared to the same period in 2024.

Only 9,471 vehicles were delivered in China, with the fall being attributed to ongoing economic challenges.​

Chief executive Oliver Blume warned in March that the slowdown in the region was likely to persist, noting that the company's Chinese business was operating at just half of initial expectations.

North America was a bright spot, with deliveries rising by 37% to 20,698 units, boosted in part by the easing of earlier import delays.

However, Porsche's sales in the United States are likely to fall in the second quarter after President Donald Trump's administration imposed tariffs of 25% on imports of cars last week.

European markets, including Germany, experienced declines in the first quarter of 2025, while regions such as Africa, Latin America, Australia, Japan and Korea showed growth.​

Electric vehicles made up around 25% of total deliveries in the quarter.

The Macan compact SUV was a strong performer with 23,555 units delivered, marking a 14% increase, driven by its new all-electric variant.

In contrast, the Cayenne, 911 and Taycan models saw reduced deliveries.